Discover what makes a Challenger-salesperson unique, why you should never “lead with” your value proposition, and the three traits you can train to help your team sell like Challengers. Brent and his colleague, Matthew Dixon, studied the data of thousands of salespeople and determined that one behavioral profile always outsells the rest: the Challenger. What is the secret to sales and marketing success? On this episode, I speak to Brent Adamson, co-author of The Challenger Sale. Podcast: Play in new window | Download (Duration: 23:46 - 21.8MB)
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